Jess Windell Shares Importance of Strategic Public Relations to CPG Brands

On this Pivotal interview-style episode, we talk with Jess Windell, Founder & CEO of Maven Consulting Co., about the real value of strategic public relations in the CPG industry. Jess shares how she pivoted from advertising to public relations early in her academic career and why she's made it her life's work. We also talk about why she chose this year as the perfect time to become a first-time entrepreneur. Additionally, we talked about her 6 years at Perfect Snacks (Perfect Bar) and how public relations and communication strategy helped the functional food company get acquired by Mondelez International  in mid-2019. Many people have misconceptions about public relations or earned media and we breakdown some of the dated views. Finally, Jess shared some of her favorite public relations strategies and tactics for emerging CPG brands.