Jesse Cole X Travis McKenzie - Creating Extraordinary Experiences

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. Despite being in one of the lowest levels of baseball, redesigning the entire fan experience has sent the Bananas on an unprecedented 60+ game sellout streak. Described as the PT Barnum of baseball, Jesse wears a yellow tuxedo and launched his book, Find Your Yellow Tux: How to Be Successful by Standing Out by going on a world book tour...at Epcot. You can find more about Jesse at: http://findyouryellowtux.com Travis McKenzie is the founder of NTSQ Sports Group and former global events manager at lululemon. Travis has helped create some of the most iconic events and online experiences in endurance sports, such as InnerVoice, NTSQ Velo Luxury Retreats, SeaWheeze Half Marathon, The Dirty Phil Gravel Fondo, Toronto Triathlon Festival, and Major League Triathlon. On top of all that, last year fatherly.com named Travis #68 on their list of coolest dads in America (ahead of Ryan Gosling and Barack Obama). You can find more about Travis at: www.innervoice.life Where Others Won’t is recorded at Apollo Studios in downtown Toronto. It is produced and edited by Adam Esker. You can book Cody to speak, buy the Where Others Won’t book, or learn more about Cody’s background by visiting www.codyroyle.com This episode is sponsored by Athletic Greens, and they have a special offer waiting for you at www.athleticgreens.com/cody