Jesse Itzler Crushes The Comfort Zone

Imagine this… You're an extremely successful entrepreneur with a string of mega-successes starting and selling amazing companies like Marquis Jet and Zico Coconut water after having success rapping on MTV and starting the “sports music” industry. Now imagine you're married to the self-made female billionaire Sara Blakely, founder and CEO of Spanx.Life is good, right? You might even say “comfortable.” This was the life of Jesse Itzler. So why did he invite one of the toughest Navy SEALS alive to live with his family for a month and put him through the most excruciating mental and physical training imaginable?Why is he obsessed with Crushing The Comfort Zone? And what did he discover about the 40% rule? He details it all in his bestselling book Living with a SEAL: 31 Days Training with the Toughest Man on the Planet and goes into even more detail in this episode.Jesse is a true “entrepreneur's entrepreneur”. He is a genius at identifying and capitalizing on trends and nurturing relationships that can lead to multi-million dollar empires.Learn more about his ways and hear his biggest takeaways as he reveals how his mind works and shares what the comfort zone means to him.Some Topics We Discussed Include:How and why Jesse Itzler decided to live with a SEAL, which became the inspiration for his book.Why limitations are self-imposedWhy doing things you’re uncomfortable with is part of an improvementHow to get your foot through the door and figure out the rest laterWhy maintaining contact with people can build an organic and profitable networkLearn more about Jesse and get the full shownotes at https://baconwrappedbusiness.com/jesseitzler/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com