Jesse Itzler on Going For It

Jesse Itzler wears many hats. He’s a former rapper, entrepreneur, and author. As a rapper he reached #74 on the billboard top 100, he wrote the NY Knicks theme song “Go NY Go”, and has written and produced songs for a number of companies. As an entrepreneur he co-founded Marquis jets which was later acquired by NetJets, he partnered with Coconut Water company, Zico which he helped sell to Coca Cola. Jesse is also a co-owner of the Atlanta Hawks. As an author he wrote a New York Times bestselling book called Living with a Seal: 31 Days Training With the Toughest Man on the Planet. I read the book and found it to be funny, inspirational, and just terrific story-telling. I highly recommend it. Jesse is a high energy guy who is a person of action. He is obsessed with fitness and completed an Ultra Marathon competition where he completed 100 miles run in 24 hours. If you want to learn more about Jesse you can follow him on Twitter: @the100MileMan. Jesse also has a terrific Facebook group that challenges people to push their fitness limits called: we do hard stuff. Thanks so much to Jesse for coming on.