Jessica Christiansen, Head of Bayer’s Crop Science Communications

As families get ready to carve the turkey, one thing is clear this year: dinner costs more than it used to, and shrinkflation has even hit classic holiday side dishes. Overall, food prices are up 3.1% over the past year, with grocery prices rising 2.7%. That’s where farmers and scientists come in. They work to grow more with less, use cutting-edge ag tech, and continually boost yields. Their efforts help to keep family meals affordable all year long. Jess can break down how modern science and technology are helping to ensure holiday meals and everyday meals stay within reach for American Households.