Jessica Cuevas - Viva La Mami

Jessica Cuevas is the founder of Viva la Mami, a podcast and community that empowers modern Latina mothers to embrace their culture while navigating motherhood on their own terms. With a background in education, she is passionate about redefining “madrehood” through culturally grounded storytelling, education, and advocacy. Jessica challenges traditional and media-driven perceptions of Latina motherhood by creating spaces where Latina moms feel seen, supported, and empowered. Her work and expertise have been featured in major outlets including the New York Times, ABC, and PBS NewsHour.