Jessica Doyle of Double Good: The Road to Chief Growth Officer

Jessica Doyle is the Chief Growth Officer at Double Good, a Chicago-based fundraising technology company that helps youth sports teams, schools, and other organizations raise money through app-supported popcorn fundraisers. In this episode, she traces a career that runs from customer strategy consulting through Uber, Twitch, Cameo, and the NBA, and shares how she thinks about growth, leadership, and building teams.What the Conversation CoversHer career journey, from knowing in high school that she wanted to do marketing to leading growth across an entire companyThe lessons she took from Uber's earliest days, when testing and learning through mistakes was the whole jobThe mentor who reshaped how she leads, and the advice she gives about investing in peersHow she structures a growth organization and decides what to build in-house versus outsourceHer practical approach to agency partners, freelancers, and fractional support, and when each one makes senseGuest Bio Jessica Doyle is the Chief Growth Officer at Double Good, where she leads marketing, partnerships, sales, customer support, and the Double Good Kids Foundation. Before Double Good, she held growth and marketing roles at Uber, Twitch, Cameo, and the NBA, beginning her career in customer strategy consulting.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.