Jessica Graeser, VP of Marketing at NinjaCat - How Top Marketers use AI

In this episode, we sit down with Jessica Graeser, VP of Marketing at NinjaCat, to explore the intersection of data, AI, creativity, and what it takes to build and scale a high-performance B2B marketing engine. Jessica shares her unconventional journey into marketing, from art history major to leading strategic marketing at a fast-growing SaaS company. She breaks down how NinjaCat evolved from a reporting tool for agencies into a powerful AI-enabled marketing analytics platform serving both agencies and enterprise brands. We also dig into: Why inbound vs. outbound is a false choice How to really use data to drive pipeline (not just dashboards for dashboards' sake) The pitfalls of AI SDRs (and why one attempt totally flopped) Lessons from building a podcast that’s lasted 100+ episodes NinjaCat’s unique company culture, 4-day work week, and fully remote team Why curiosity, strategy, and synthesis are the new superpowers for marketers Whether you’re leading a lean marketing team, building your tech stack, or wondering how to stand out in a noisy B2B world — Jessica offers smart, battle-tested insights you can put into play today.