Jessica Lessin of The Information turned her journalism beat into a business

Jessica Lessin is founder, CEO, editor-in-chief and sole owner of The Information, the influential subscription-only tech publication that was launched on a simple idea: write deeply reported articles about the technology industry that people won't find elsewhere. As she shares in this episode, like many who work in the news business, she got the journalism bug early on, working on school papers and enjoying the permission it gives you to “be a little bit nosy.” While at Harvard, she covered the faculty beat for The Harvard Crimson, something she likens to covering Congress. Oh, and there was also “the other thing that was going on” — the launch of Facebook. Jessica went on to cover a new emerging tech beat for The Wall Street Journal, writing about startups and “what the kids were doing online.” But she had trouble convincing editors that companies like Facebook were worth writing about. She says they simply didn’t understand the business models that would ultimately propel these companies. Like many entrepreneurs, Jessica saw an opportunity within a disruptive moment. She was convinced that there was a broad audience for a business publication that focused on deep reporting around technology. As publishers tried to chase a business model based on “eyeballs and clicks,” she decided to develop her own model that would build and monetize audiences based on quality information. Jessica Lessin just celebrated the 7th anniversary of The Information, and it’s clear that her business model and her thesis — that you can’t remove business from the context of technology and disruption — are more relevant than ever. Tune in to hear more about what she learned covering tech startups and how it informed the launch of her own tech news startup. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than a minute and helps us continue to attract the entrepreneurs you want to hear and learn from. For show notes, past guests and transcripts, visit venturevoice.com Sign up for the Venture Voice email newsletter at venturevoice.substack.com/welcome Follow and connect on social: On Twitter: twitter.com/gregory On Instagram: instagram.com/gregory On YouTube: youtube.com/c/GregoryGalant On LinkedIn: linkedin.com/in/galant/ Learn more about Muck Rack at muckrack.com and The Shorty Awards at shortyawards.com