Jessica Serrano, CMO of DIG – The Power of Vulnerability in Leadership

Jessica Serrano, CMO of DIG, on Brand Storytelling, Motherhood, and Owning Your VoiceIn this episode of Call Your Publicist, co-hosts Jenna Guarneri and Alexandra Anastasio sit down with Jessica Serrano, Chief Marketing Officer at DIG, to talk about what it really takes to build a brand that connects.From launching Taco Bell’s value menu to reshaping DIG’s brand voice, Jessica shares the power of listening, vulnerability, and showing up even when it’s uncomfortable. She opens up about motherhood, mentorship, and why she’s done playing small when it comes to sharing her story. If you’ve ever questioned your voice, this episode is for you.Topics covered:What makes brand messaging actually stickWhy DIG shares all their recipes — yes, reallyMotherhood and losing yourself (then finding your voice again)The importance of women talking openly about money + mentorshipHow to stay in alignment and know when to pivotThis one’s for the brand builders, storytellers, and working moms who need a reminder that slow growth still counts.