Jessica Wescott: Building Franchise Success, Through Profitability and People

Success in franchising takes more than financial expertise — it takes relationships. In this episode of Franchise Today, Stan Friedman sits down with Jessica Wescott, CEO of Stellar Service Brands, to explore her unexpected journey from private wealth management to leading some 200+ franchise locations across Stellar's home service brands.Jessica entered franchising twelve years ago believing she could focus solely on analytics and avoid the relationship side of the business. That assumption didn’t last long. Starting at Mooyah Burgers, Fries & Shakes, she split her time between finance and franchise development before rising to VP. She later joined Fuzzy’s Taco Shop, helping grow the brand from 100 to 150 locations as COO.In October 2024, Jessica was promoted to CEO of Stellar Service Brands, overseeing Restoration 1 and Bluefrog Plumbing, across approximately 350 territories. Her focus is clear: franchisee profitability, disciplined growth, and community-based relationships.She dishes on it all, this week, on Franchise Today.