Jessica Yellin: Founder of News Not Noise | #ThePlaybook 356

Jessica Yellin, founder of News Not Noise, author, and journalist, talks in-depth about the approach that leads to her best interviews, as well as why the news with “buzz” or “flash” doesn’t tend to satisfy the curiosity of the audience. Yellin and host of #ThePlaybook, David Meltzer, share their thoughts on a variety of topics including the difference in audience response and participation with today’s new platforms, how Jessica defines the job of a journalist, and why calmness is the first step you must take to learn. Yellin also shares insights about how reporting on one “hard-to-hear” story helped her to better understand the needs of her audience.