Jessie Coan

What this episode covers

Jessie Coan is a strategic marketer who turns strategy into action. Nothing frustrates her more than having someone build a killer strategy and then have no idea how to execute it. That's the opposite of what she does. When people describe her, they say over and over "Jessie gets things done. She's a problem solver, no fear, figure it out marketer." Her marketing superpower is she turns problems (ie, not enough content, campaigns that aren't working, challenges with personalities on teams, failing go-to-market plans) into successes.    Over the past 15 years, she has had the privilege of supporting B2B organizations by building brands, developing innovative marketing strategies, and managing fully integrated marketing campaigns that generate profitable revenue. Her success is attributed to partnering with cross-functional teams by developing targeted customer acquisition plans that result in the achievement of sales goals and increased customer awareness. She is passionate about building and leading high-performing marketing teams across strategy design, creative, digital, web, content, analytics/research, and communications.   When she's not marketing, she's spending time with my favorite girl, Nellie (you can find her on Instagram @nelliestinks), or cooking up something tasty in the kitchen. She loves really bad movies and dad jokes. She attended Skidmore College and has a BS in Studio art. and a master's from Emerson College in Integrated Marketing Communications. You can connect with Jessie here: Website: jessiecoanmarketing.com Facebook group: https://www.facebook.com/groups/ActionableMarketing/

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