Jessie Tigges- Content Creator

Guest: Jessie Tigges — Realtor & Content CreatorInstagram: @jessietiggesrealtorIn this episode of Nashville Restaurant Radio, we sit down with Jessie Tigges, a successful realtor and content creator who understands the power of influencer marketing and authentic storytelling.Jessie breaks down why influencers are no longer optional for restaurants, but a vital part of modern marketing strategy — especially in a crowded, content-driven world. We talk about what actually works when partnering with influencers, how restaurants can avoid common mistakes, and how to turn social content into real-world traffic and loyalty.Why influencer marketing is critical for restaurants todayHow to choose the right influencers (and avoid the wrong ones)Best practices for restaurant owners working with content creatorsWhat makes content feel authentic vs. forcedHow influencers can help tell your brand story, not just promote a postJessie’s perspective on real estate, personal branding, and building trust onlineParallels between selling homes and selling experiencesThis conversation is packed with practical takeaways for restaurant owners, operators, and marketers who want to better understand the influencer landscape — and leverage it the right way.🎧 Whether you’re a restaurant owner looking to grow your reach, or a brand trying to stand out in a noisy market, this episode delivers real insight from someone living in the content world every day.🔑 Key Topics Covered: