EPISODE · Sep 11, 2026 · 29 MIN
Jett Katina’s Road to Market Owner
from Discipline, Desire, Dedication · host Garrett Cotten and Dakota Lang
Jett Katina went from finding Performance Windows through an Indeed listing with no door-to-door experience to becoming the Jacksonville Market Owner.But his first several months weren’t a straight climb.Jett joins Dakota Lang and Garrett Cotten to break down the distractions and inconsistent commitment that held him back early, the change of environment that helped him finally lock in, and the progression that followed once he decided to go all in.After qualifying, Jett moved into closing, established himself as a top performer, and became determined to make himself undeniable for the next market opportunity. When the call for Jacksonville finally came, he was ready.Now the challenge has changed.Jett shares what he’s learning as a new market owner, including maintaining high standards, having difficult conversations, recruiting, developing people, protecting office culture, and rebuilding Jacksonville into the market he knows it can become.Topics include:• Finding Performance Windows through Indeed• Starting with no door-to-door experience• Competition and sales culture• Removing distractions• Changing environments• Going all in• Qualifying and becoming a closer• Staying hungry after promotion• Making yourself undeniable• Earning a market opportunity• Taking over Jacksonville• Holding people accountable• Building strong office culture• Having difficult leadership conversations• Recruiting and developing a team• Jett’s vision for JacksonvilleWatch Episode 99 of Discipline Desire Dedication with Jett Katina, Dakota Lang, and Garrett Cotten.Subscribe for weekly conversations on sales, leadership, recruiting, personal development, and building high-performing teams.
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Jett Katina’s Road to Market Owner
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