EPISODE · Jun 2, 2022 · 42 MIN
Jez Groom - The Power of Behavioral Nudging: How Positive Influence Can Shape Better Outcomes
from Standard Deviations with Dr. Daniel Crosby · host Dr. Daniel Crosby, Jez Groom
Tune in to hear: - Where are we at, as an industry, in terms of the application of behavioral sciences to the world of work? Where does Jez see us headed next or what’s his outlook for the industry? - Compared to something like tech, where does the financial industry fall on the adoption curve of behavioral sciences? - In what field might we have the next big, unexplored vertical jump for applied behavioral sciences? - What was the case study about helping regular folks save more money and what practical things emerged from this study? - Why is a degree of granularity so important when making a behaviorally-driven plan? - How can we fight the idea that grand behavioral changes require grand behavioral interventions? - How did Jez help Mexico implement a country-wide campaign to tackle obesity using behavioral science? What can we learn from this example? https://www.goodreads.com/book/show/49190518-ripple https://www.cowryconsulting.com/consultants/jez-groom Compliance Code: 0934-OAS-5/26/2022
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What this episode covers
This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Jez Groom. With over 14 years of experience of practically applying behavioral science in business, Jez has established himself as one of the world's leading practitioners in the field. Working with globally renowned organizations such as Amazon, Sky, Tesco, Aegon, Standard Life, O2 and HSBC, Jez and the team at Cowry use behavioral science to deliver the science behind exceptional customer and employee experiences. With over 70+ case studies, Cowry have developed a creative and systematic behavioral design 'thinking and doing' methodology that helps make businesses as human as humanly possible. As an author of his latest book : Ripple - The big effects of small behavior changes in business, Jez has documented the insights, tips and toolkits that can help business people to activate behavioral science at scale within their organization. He regularly speaks at conferences on how behavioral science can be practically applied to business and fascinates audiences that are obsessed with topics such as customer and employee experience, financial decision making, pensions, contact centers, health and safety and he always lets the work and the results do the talking.
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Jez Groom - The Power of Behavioral Nudging: How Positive Influence Can Shape Better Outcomes
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