JHTA Funds PwC Study on Tourism Tax Hike | Jamaica News

Jamaica’s tourism industry is preparing to fight back against a proposed 15% General Consumption Tax hike, funding its own independent analysis by PwC to prove how the move could hurt visitor numbers and jobs. The JHTA, Jamaica’s top tourism lobby, sees this as a critical investment in data—not just defense—aiming to balance government revenue needs with the sector’s vital role in the economy. With hotels, farmers, and small businesses all at stake, they’re pushing for evidence-based policy to keep Jamaica competitive on the global stage. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/9cc2e2106bdf78b6