【繼承者 III EP09】8年以店為家!吳姿瑩接家業 從床墊門外漢拚出4成鐵粉回購- 龍得堡興業(下) episode artwork

EPISODE · Jan 17, 2026 · 20 MIN

【繼承者 III EP09】8年以店為家!吳姿瑩接家業 從床墊門外漢拚出4成鐵粉回購- 龍得堡興業(下)

from 聽經濟 · host 經濟日報

原本沒計畫接家業,因父親突然壯年中風而急忙返鄉,龍得堡興業總經理吳姿瑩一步一腳印撐起家業,18年來她從完全的門外漢到掌握床墊知識,更奉母命開設品牌連鎖床墊事業,目前已是年銷7000床、16家直營店的霸主。台灣人習慣一張床墊睡10年不換,吳家的床墊王國,是如何拚出4成回購率?看影音加入會員,支持節目: https://ednpodcast.firstory.io/join留言告訴我你對這一集的想法: https://open.firstory.me/user/ckni85syu2z270833yv5yheas/comments Powered by Firstory Hosting

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【繼承者 III EP09】8年以店為家!吳姿瑩接家業 從床墊門外漢拚出4成鐵粉回購- 龍得堡興業(下)

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