极光笔记｜从瑞典走向全球，Oatly 的“牛奶战争”

本期笔记重点：英国法院近期裁决内容“牛奶战争”的历程Oatly的崛起与营销方式Oatly的品牌争议欧洲与中国品牌战略差异我还会买Oatly吗ED: The Winner Takes It All — ABBA The Guardian相关新闻报道： https://www.theguardian.com/business/2026/feb/11/oatly-banned-from-using-word-milk-to-market-plant-based-products-in-uk No cow广告影片： https://www.youtube.com/watch?v=_HQU0MB0D5A f*ckoatly网站： https://fckoatly.com The European The Oatly Chronicles播客专题： https://www.europeanspodcast.com/oatly-chronicles 商业就是这样《谁在以牛奶的方式颠覆牛奶？》： https://www.xiaoyuzhoufm.com/episode/60c0c71441038ab7b2676289 Powered by Firstory Hosting

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极光笔记｜从瑞典走向全球，Oatly 的“牛奶战争”

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