加法還是減法?食品營養宣稱的秘密 episode artwork

EPISODE · Jun 30, 2025 · 8 MIN

加法還是減法?食品營養宣稱的秘密

from 10分Paper · host 消費者心理研究室

博幼秉持教育脫貧,讓知識帶希望回家的願景,致力提升偏鄉弱勢孩子的學習,讓孩子未來有選擇職業和生活的能力。  博幼基金會策略主軸  -教育服務  -社工輔導  -畢業生追蹤  提供出身逆境的孩子完整陪伴,教育脫貧懇請大家一同支持❤️  捐款連結▶️ https://fstry.pse.is/8ya98c —— 以上為 FMTaiwan 與 Firstory Podcast 廣告 —— 文本探討了消費者對食品營養聲稱的反應,特別是那些強調添加有益營養素(如“富含維生素”)或去除有害成分(如“低糖”)的聲稱。通過一項元分析和七項實驗,研究發現消費者對添加型聲稱表現出更高的購買意願,因為他們認為這些產品提供了更高的價值。研究還表明,即使在不同零售環境下,這種效應也依然存在,並且可以通過強調移除過程所帶來的價值來改善移除型聲稱的效果。 Ikonen, I., Aydinli, A., & Verlegh, P. W. (2025). Adding Good or Removing Bad: Consumer Response to Nutrition Claims. Journal of Retailing 加入免費會員,更新資訊不漏接: https://open.firstory.me/join/ckguycqvd09rl0903cnn324fv 小額贊助支持本節目: https://open.firstory.me/user/ckguycqvd09rl0903cnn324fv 留言告訴我你對這一集的想法: https://open.firstory.me/user/ckguycqvd09rl0903cnn324fv/comments Powered by Firstory Hosting

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加法還是減法?食品營養宣稱的秘密

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