價值主張年代

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深入策略核心的必備規劃工具 3張圖幫你看清環境關係、找到顧客迫切需要、企業又能獲利的創新「價值主張」╳「商業模式」商業模式不是靜態的企劃書，尤其需要先找到瞄準目標顧客的價值主張，兩者反覆交互驗證。在百萬暢銷書《獲利世代》之後，作者奧斯瓦爾德Alex Osterwalder發現，許多企業組織用「商業模式圖」找顧客價值主張，經常碰壁，因為那不是挖掘價值主張的正確工具。因而發展出「價值主張圖」的思考架構，一個化繁為簡的圖像式策略工具，解答每個成功商業模式都必須先回答的關鍵問題：我到底如何為顧客創造價值？

Episode metadata supplied by the publisher feed · Published Sep 29, 2022

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價值主張年代

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