EPISODE · Aug 4, 2024 · 49 MIN
解密目标市场迷宫 - 凯撒带你读《营销管理》第五回（真）
from 玩儿票说书人凯撒
凯撒带你读《营销管理》 真·第五回，作者：菲利普·科特勒 / 凯文·莱恩·凯勒，播讲：凯撒一、本系列主要围绕书籍：-《营销管理》，作者：菲利普·科特勒 (Philip Kotler) / 凯文·莱恩·凯勒 (Kevin Lane Keller)-《营销笔记》，作者：小马宋二、参考书目-《长尾理论》，作者：克理斯·安德森- C.K. Prahalad and Gary Hamel. "The Core Competence of the Corporation." Harvard Business Review(May-June, 1990);Gary Hamel and C.K. Prahalad. "Competing for the Future，"Harvard Business Press, 1996.- George S. Day and Paul J. H. Sc...去小宇宙查看完整单集简介前往小宇宙评论区与主播互动
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解密目标市场迷宫 - 凯撒带你读《营销管理》第五回（真）
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