EPISODE · Aug 4, 2024 · 49 MIN
解密目标市场迷宫 - 凯撒带你读《营销管理》第五回（真）
from 玩儿票说书人凯撒
凯撒带你读《营销管理》 真·第五回，作者：菲利普·科特勒 / 凯文·莱恩·凯勒，播讲：凯撒一、本系列主要围绕书籍：-《营销管理》，作者：菲利普·科特勒 (Philip Kotler) / 凯文·莱恩·凯勒 (Kevin Lane Keller)-《营销笔记》，作者：小马宋二、参考书目-《长尾理论》，作者：克理斯·安德森- C.K. Prahalad and Gary Hamel. "The Core Competence of the Corporation." Harvard Business Review(May-June, 1990);Gary Hamel and C.K. Prahalad. "Competing for the Future，"Harvard Business Press, 1996.- George S. Day and Paul J. H. Sc...去小宇宙查看完整单集简介前往小宇宙评论区与主播互动
Embed this episode
Ready to play
解密目标市场迷宫 - 凯撒带你读《营销管理》第五回（真）
0:00
49:13
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
Frequently Asked Questions
How long is this episode of 玩儿票说书人凯撒?
This episode is 49 minutes long.
When was this 玩儿票说书人凯撒 episode published?
This episode was published on August 4, 2024.
Can I download this 玩儿票说书人凯撒 episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!