Jill Lublin on Guerrilla Publicity – PTC 490

USING PUBLICITY TO GROW YOUR AUDIENCE To grow your audience, you need to consistently attract new listeners. Marketing your podcast requires publicity and public relations. YOUR PUBLICITY Publicity is defined as notice or attention given to someone or something by the media. Getting on other podcasts could be considered publicity. You're leveraging media to draw attention to you and your show. The average podcast listeners consumes around 8 different podcasts each week. To draw attention to your show, get on other podcasts. But you can also use other media as well. My client Greg Payne hosts the Cool Grandpa podcast where he helps grandfathers connect to their grandchildren in more powerful ways. Greg was featured in an article in the New York Times. His monthly downloads doubled overnight. That New York Times article led to another article in the Atlanta Journal-Constitution newspaper. Get outside of your insulated circle and find other media who can highlight you. THE ART OF PUBLIC RELATIONS Public relations is defined as the state of the relationship between the public and a company or other organization or a famous person. Use publicity to improve your public relations. You know I'm big on relationships. The rapport you're building is the foundation of all sales. There are a variety of ways to let people get to know you and build those relationships. Getting interviewed on other podcasts is my favorite way. But you can also share your story in newspaper interviews, magazine articles, blog features, Facebook lives, YouTube video interviews, and any other opportunity you can find to get in front of your ideal target listeners. MAKE IT EASY To get others to interview you, make it easy. Post your speaker sheet on your website for easy access. You can see my speaker sheet on my website at www.PodcastTalentCoach.com/speaker. When people are interested in interviewing you, direct them to your speaker sheet. This will contain how they will benefit by interviewing you. It also lists the best ways to contact you. A speaker sheet helps you appear professional and organized. It will make it easier for people to contact you for publicity. I'm always looking for opportunities to be interviewed. If you would like to have me on your show, let's see if we can find a time to make that work. Email me at [email protected] and let's make it happen. JILL LUBLIN To help you with your publicity and public relations, I'd like to share this interview I did with Jill Lublin. Jill is an international speaker on the topics of Publicity, Networking, Kindness and Referrals. She is the host of the "Jill Lublin Show" and author of 4 Best Selling books. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. To make an even bigger impact, Jill also leads a conscious kindness community. Enjoy my conversation with Jill Lublin. Such a great conversation with Jill Lublin. You can grab her free publicity action guide at www.PodcastTalentCoach.com/jill. Grow your audience by getting in front of new listeners. Find new people you can invite into your audience. Get started this week.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.