Jill P. Ingram, "Festive Enterprise: The Business of Drama in Medieval and Renaissance England" (U Notre Dame Press, 2021)

In Festive Enterprise: The Business of Drama in Medieval and Renaissance England (University of Notre Dame Press, 2021), Dr. Jill Ingram merges the history of economic thought with studies of theatricality and spectatorship to examine how English Renaissance plays employed forms and practices from medieval and traditional entertainments to signal the expectation of giving from their audiences. By analyzing a wide range of genres and a diverse range of venues, Ingram demonstrates how early moderns borrowed medieval money-gatherers’ techniques to signal communal obligations and rewards for charitable support of theatrical endeavors. Ingram shows that economics and drama cannot be considered as separate enterprises in the medieval and Renaissance periods. Rather, marketplace pressures were at the heart of dramatic form in medieval and Renaissance drama alike. Dr. Jill Ingram is associate professor of English at Ohio University. Emily Ruth Allen (@emmyru91) is a PhD candidate in Musicology at Florida State University. She is currently working on a dissertation about parade musics in Mobile, Alabama’s Carnival celebrations.