Jill Renslow – Crafted Customer Experience

Few places capture the American imagination quite like the Mall of America — the largest shopping and entertainment complex in the Western Hemisphere and one of the most recognizable landmarks on the planet. In this episode of Leverage Storytelling, I sit down with Jill Renslow, MOA executive, to explore how this modern-day icon tells its story — through its merchants, attractions, and the millions of people who walk through its doors every year. We talk about what’s next for the Mall, how it continues to reinvent itself in a rapidly changing retail landscape, and why storytelling is the secret ingredient behind its enduring global appeal. Watch now to see how one of America’s most iconic destinations keeps inspiring wonder, connection, and commerce — all under one roof.