Jim Crawford and Jenni Glenister of New Morning Farm on Transitioning to New Ownership

Jim Crawford and Jenni Glenister from New Morning Farm explain how they transitioned ownership over nearly a decade through strategic succession planning. Jim shares how he identified and mentored Jenni through an apprenticeship system that gave employees real management responsibilities, leading to her evolution from apprentice to full owner by 2021. The conversation covers financing farm transitions, building profitable farmers market operations, and the benefits and career development that help New Morning Farm retain 90-100% of staff.