Jim Holland of Carma Talks Tree Planting, Social Value, and Veteran Employment

Most sustainability efforts live in spreadsheets, reports, and boardroom discussions. But what if sustainability was something people could feel, experience, and connect with?That’s exactly what Jim Holland, co-founder of Carma, is doing. Instead of just tracking impact, Carma helps businesses make sustainability tangible by integrating tree-planting and nature-based solutions directly into their operations.That's how their clients end up with more engaged employees, stronger client relationships, and sustainability initiatives that actually stick.In this episode of The Plucky Bamboo Podcast, we dive into:- How Carma turns sustainability into a hands-on experience for businesses- Why employee engagement is the missing link in corporate sustainability- How companies can make ESG feel real for clients and stakeholders- The challenges of scaling an impact-driven business—and how to overcome them- Why sustainability efforts fail when they stay trapped in data and reportsCarma’s model has helped businesses across industries make real, measurable impact while also strengthening their culture and brand.Watch now to learn how businesses can go beyond the numbers and turn sustainability into an experience that drives engagement, retention, and real change.🔗 Connect with Jim Holland: https://www.linkedin.com/in/jim-holland-carma🔗 Learn more about Carma: https://www.carma.earth/📩 Or connect with me: https://www.linkedin.com/in/chrisg-jones/