Jim Huether, CEO of Hyperice, on how to advance athlete recovery tech and the future of sports!

Jim's leadership at Hyperice has changed the lives of countless athletes enabling them to remain at their peak performance for the most amount of time possible while helping to prevent injuries. The technology that Hyperice creates is utilized by some of the most accomplished players in the world and as a testament to Jim and Hyperice's impact, the NBA and NFL became investors! Jim shares what the DNA of Hyperice is, how Kobe Bryant inspired the naming of the brand, the essential nature of an athlete feedback loop, and where he thinks sports technology is heading next! Hope you enjoy!