Jim Jackson, Hewlett Packard Enterprise (HPE)

My latest guest on Hidden Layers is Jim Jackson, Chief Marketing Officer for Hewlett Packard Enterprise (HPE). As CMO, Jim oversees all aspects of marketing for HPE, with an emphasis of building a digital-first marketing organization and establishing the brand as the ‘edge-to-cloud’ platform as a service company.  Most people are familiar with computer company HP, Inc., but HPE is a relatively new brand for Hewlett Packard as the companies split in the two organizations in 2015 in order to be more agile and meet the evolving needs of their customers.  In this episode, we explore digital transformation, data modernization and how the company’s customer-centric approach helps drive their business and marketing.