Jim Liaw: The Guy Who Brought Pro Drifting to America

Thanks to Allstate for sponsoring today’s episode! Click here [https://bit.ly/4k0X42X] to check Allstate first and see how much you could save on car insurance.This episode is brought to you by BUBS Naturals. Live Better Longer with BUBS Naturals. For A limited time get 20% Off your entire order with code BIGTHREE at https://Bubsnaturals.comThis week, Joe sits down with Jim Liaw (@jimliaw), co-founder of Formula Drift and head of Performance Racing Industry (PRI), to hear how he brought pro drifting to the U.S., built it from nothing, and kept it alive when no one believed it would work. From coming up with the first rulebook to battling racetrack shutdowns across America, this is the story of how one man’s obsession changed motorsports forever. Learn more about your ad choices. Visit podcastchoices.com/adchoices