Jim Pernas: How Subaru of America is Creating Fixed Ops Growth

Jim Pernas is the Vice President of fixed operations at Subaru of America, and a first-time guest at the Fixed Ops Roundtable. In this episode of the podcast, Jim shares his positive outlook about the various charitable contributions that the dealer network makes throughout the world, and why doing the right thing should continue to be a guiding principle of the retail automobile industry.In addition, Jim shares about the incredible sales growth that Subaru has experienced and how that has increased the demand for fixed operations throughout the dealer network, and how they plan to address the supply chain needs into the foreseeable future.---> Register for the upcoming Fixed Ops Roundtable Event <---What Ted Ings and Jim Pernas discuss in this episode:01:38 - Subaru believes deeply in giving back to the community and helping support community initiatives that are designed to enrich and enhance the lives of friends, loved ones, and neighbors.02:53 - Subaru has been working closely with retailers on fixed operations expansion. To do so effectively, the OEM began looking internally to make sure that Subaru of America has the right infrastructure to support sustainable growth. This includes the expansion of their technical training centers to handle increased capacity.04:45 - Jim explains that the lifetime value of a customer is phenomenal and it's so much less expensive to keep that customer coming back than it is to acquire a new customer.06:37 - Jim shares what their fixed operations benchmarks are and what they find is important for service facilities to track.13:32 - Jim shares about Subaru's "Share the Love" campaign, and it's focus on sharing love with others.Listen to the full episode featuring Jim Pernas for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Jim Pernas!Connect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement