Jim Petersen, PhD, Speaker/Author, J.L. Petersen Inc. | The Jeff Crilley Show

What really makes someone a strong leader—facts, feelings, character, or something else entirely? On this episode of The Jeff Crilley Show, Jeff talks with Jim Petersen, PhD—former Navy submarine officer, retired Navy Captain, financial services executive, speaker, and bestselling author. With 22 years of military service and decades in leadership roles, Jim brings a rare mix of discipline, reflection, and practical insight. In this conversation, they discuss:- The leadership lessons Jim learned as a nuclear engineer on submarines- His book The Facts Don’t Matter and the tension between fact-based and feeling-based decision makers- The Petersen Leadership Model, built around character, style, judgment, culture, and execution- His latest book, The Sun Will Come Up Tomorrow, and why optimism can be a leadership discipline- His induction into The American College of Financial Services Hall of Fame Jim also shares how he used AI as a creative tool to help organize and sharpen his leadership frameworks. Learn more about Jim Petersen, PhD at: https://jlpeterseninc.com/