Jim Roddy - Hire Like You Just Beat Cancer (#98)

This week on the Maximize Business Value podcast, host Tom Bronson is joined by four-time podcast guest Jim Roddy! Listen in as they discuss Jim’s philosophies on equipping business owners to boost profitability and achieve their employee development goals, as well as Jim’s book, Hire Like You Just Beat Cancer. You won’t want to miss this! Be sure to check our blog later in the week for a free excerpt of Hire Like You Just Beat Cancer!Jim Roddy, CBA works with high-initiative, growth-oriented companies throughout North America to help uncover their blindspots, utilizing the best business practices to do so. Jim works by applying his 25+ years of business management experience, executive leadership, and industry expertise to help improve customer and employee relations, as well as business function. His core purpose is to help companies improve their profitability and achieve all desired employee-development outcomes at a fraction of the cost of a typical full-time employee. Currently, Jim offers these services through his role at the Retail Solutions Providers Association as one of the association’s business coaches. We highly recommend checking out Jim Roddy’s book, Hire Like You Just Beat Cancer, on Amazon!Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.Mastery PartnersElevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.  Mastery has developed a 4-Step Process to help business owners achieve their dreams.STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.