EPISODE · May 21, 2023 · 40 MIN
Jim Rowe - Marketing Veteran & Author
from ROAD TO GROWTH : Success as an Entrepreneur · host Vinnie Enriquez
In this episode of the Road to Growth podcast, we are pleased to introduce you to Jim Rowe. Jim , a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing. Jim saw weak problem solving & communication skills among recent grads. He wasn’t alone. In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can’t write. Yet, 80% of grads say they’re proficient in both. A “skills gap.” A Gallup / Inside Higher Ed study shows 96% of Chief Academic Officers say their college was effective at preparing students for work. Only 33% of managers agreed. A bigger “skills gap.” Cost to companies is lower productivity and required remedial training. Therefore, Jim wrote Get Your Ducks In A Rowe. Avoiding a traditional business ‘writing’ book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to Read, Retain, and Replicate to solve problems and generate Results. Book 1, Business Writing & Communication teaches the 10-step formula to Think, Write, Present and Sell more effectively. Book 2, Learn The A-D-A-P-T-E-R Method of Strategic Business Communication (4/22), teaches the holistic approach to critical thinking, communication and execution. News about the issue is so low it’s below the radar, but it’s a national crisis. Current solutions aren’t working. Jim’s focus is to change that. $1/book goes to NWP.org. Learn more and connect with Jim Rowe by visiting him on Website : https://www.jimrowemarketing.com/ Linkedin: https://www.linkedin.com/in/jim-rowe-8751166/ Instagram: https://www.instagram.com/songislandband/ Facebook: https://www.facebook.com/The-Song-Island-Band-639662422758350 Instagram: https://www.instagram.com/lovetheislandfamily/ Facebook: https://www.facebook.com/lovetheislandfamily Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber If you are looking to be a Guest on Podcasts please click below https://kitcaster.com/rtg/ For any San Diego Real Estate Questions Please Follow Us at web: www.TheEnriquezGroup.com Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA or Call : 858 -345 - 7829 Recently reduced properties in San Diego County * Click **** bit.ly/3cbT65C **** Here* ****************************************************************************
What this episode covers
In this episode of the Road to Growth podcast, we are pleased to introduce you to Jim Rowe. Jim , a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing. Jim saw weak problem solving & communication skills among recent grads. He wasn’t alone. In a PayScale study, 60% of managers say grads lack problem solving skills. 40% say they can’t write. Yet, 80% of grads say they’re proficient in both. A “skills gap.” A Gallup / Inside Higher Ed study shows 96% of Chief Academic Officers say their college was effective at preparing students for work. Only 33% of managers agreed. A bigger “skills gap.” Cost to companies is lower productivity and required remedial training. Therefore, Jim wrote Get Your Ducks In A Rowe. Avoiding a traditional business ‘writing’ book, and inspired by Who Moved My Cheese, Jim wrote a fable that’s easy to Read, Retain, and Replicate to solve problems and generate Results. Book 1, Business Writing & Communication teaches the 10-step formula to Think, Write, Present and Sell more effectively. Book 2, Learn The A-D-A-P-T-E-R Method of Strategic Business Communication (4/22), teaches the holistic approach to critical thinking, communication and execution. News about the issue is so low it’s below the radar, but it’s a national crisis. Current solutions aren’t working. Jim’s focus is to change that. $1/book goes to NWP.org. Learn more and connect with Jim Rowe by visiting him on Website : https://www.jimrowemarketing.com/ Linkedin: https://www.linkedin.com/in/jim-rowe-8751166/ Instagram: https://www.instagram.com/songislandband/ Facebook: https://www.facebook.com/The-Song-Island-Band-639662422758350 Instagram: https://www.instagram.com/lovetheislandfamily/ Facebook: https://www.facebook.com/lovetheislandfamily Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber If you are looking to be a Guest on Podcasts please click below https://kitcaster.com/rtg/ For any San Diego Real Estate Questions Please Follow Us at web: www.TheEnriquezGroup.com Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA or Call : 858 -345 - 7829 Recently reduced properties in San Diego County * Click **** bit.ly/3cbT65C **** Here* ****************************************************************************
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Jim Rowe - Marketing Veteran & Author
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