Jim Rowley, CEO of Crunch Fitness, on building the perfect gym to scale to the masses globally!

Jim's talents have enabled Crunch to amass more than a couple million members who love the open culture and vast equipment as well as classes the gyms have! His background serving in the US Marines has enabled him to understand leadership differently and apply those techniques for organizational success. Jim's resilience, persistence, and ability to not quit helped him go from struggling to get a job at a gym to leading one of the most important gyms in the world today. Crunch is such an impactful leader in reducing the lack of fitness in certain individuals by making it affordable to join and engaging to stay. Jim discusses how his passion for fitness and gyms began, how he became resilient, the opportunity to lead Crunch, and what he thinks it will take to bring so many more people into a healthy lifestyle! He also discusses the future landscape for fitness, where he sees the trends going, and the plans to scale. Jim has been an important leader in the fitness world for many years and I'm sure will continued to have tremendous positive impact!