Jim Sterne - Artificial Intelligence for Marketing: Practical Applications

Please visit https://thebookvoice.com/podcasts/1/audiobook/331574 to listen full audiobooks. Title: Artificial Intelligence for Marketing: Practical Applications Author: Jim Sterne Narrator: Gary Allan Poe Format: Unabridged Audiobook Length: 11 hours 12 minutes Release date: April 24, 2018 Ratings: Ratings of Book: 4.8 of Total 5 Ratings of Narrator: 5 of Total 1 Genres: Computers & Technology Publisher's Summary: This book walks you through the 'need-to-know' aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: ● Speak intelligently about Artificial Intelligence and its advantages in marketing ● Understand how marketers without a Data Science degree can make use of machine learning technology ● Collaborate with data scientists as a subject matter expert to help develop focused-use applications ● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.