Jim Thornton on Keeping Advertising Entertaining in an Age of Disruption

Rupert sits down with Jim Thornton to explore nearly 40 years in advertising, the evolving role of purpose and humor in creative work, and how agencies can thrive in a social‑first, rapidly changing industry.Jim Thornton is Executive Creative Director at VCCP London with four decades of experience in advertising. Known for his passion for character-driven, entertaining work, Jim’s career spans leading roles at major agencies including J. Walter Thompson, Mother, and Leo Burnett. At VCCP he’s helped shape long-standing client relationships and champion purposeful, culturally resonant campaigns. A believer in the power of humor, creativity, and agile thinking, Jim mixes strategic insight with a lifelong love of storytelling and innovation.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.