Jim Tooley: Leading USA Basketball: Culture, Accountability, and the Future of the Game

Jim Tooley, CEO of USA Basketball, joins the conversation to explore what it means to lead one of the most visible programs in global sport. Drawing on more than three decades with USA Basketball, Tooley reflects on leadership across eras, from Jerry Colangelo to Coach K to Gregg Popovich, and the cultural principles that sustain excellence at the highest level. He discusses building trust and accountability among superstar athletes, coaches, and partners while stewarding an organization that represents the country on the world stage. Jim Tooley is leading the future of the game: the globalization of basketball, youth development, understanding NIL and commercialization, the rise of 3x3 basketball, and how USA Basketball defines success beyond medals. Tooley offers a candid look at leadership, governance, and responsibility in a rapidly changing sports, media and technology landscape.