Growth Strategies - Part Four (#44)

This week’s Maximize Business Value Podcast episode is the fourth in a series about growth strategies and features host Tom Bronson and guest Jimmy Curtin, “The Sales Coach” and CEO of Next Level Sales Performance. Tom and Jimmy are both passionate about helping small and mid-sized businesses develop a solid growth strategy because a growing business is always worth more than a flat or declining business. The two discuss the difference between sales training and sales coaching; the former being an event and the latter a lifestyle. You also learn about Jimmy’s success with fear prospects and his three p’s of sales coaching: people, process and planning. Want to build long-term success in your business? Listen now to learn how!Jimmy K. Curtin is the founder and CEO of Next Level Sales Performance, LLC. He has more than 40 years of highly successful hands on C-Level experience building "World Class" sales teams in the technology and services business. He has successfully recruited, hired, trained and coached hundreds of sales people and sales managers over the past 40 years. It was from this successful experience that Jimmy developed the tools, knowledge and certifications that lead to the founding of Next Level Sales Performance. Check out his professional Youtube Channel that can be an asset to your salespeople and your business. Tom Bronson is the founder and President of Mastery Partners, a company that helps business owners maximize business value, design exit strategy, and transition their business on their terms. Mastery utilizes proven techniques and strategies that dramatically improve business value that was developed during Tom’s career 100 business transactions as either a business buyer or seller. As a business owner himself, he has been in your situation a hundred times, and he knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Want to chat more or think Tom can help you?  Reach out at [email protected] or check out his book, Maximize Business Value, Begin with The Exit in Mind (2020).Mastery Partners, where our mission is to equip business owners to Maximize Business Value so they can transition their business on their terms.  Our mission was born from the lessons we’ve learned from over 100 business transactions, which fuels our desire to share our experiences and wisdom so you can succeed.#MasteryPartners #MaximizeBusinessValuePodcastMastery PartnersElevating Businesses to Achieve The Business Owner’s Dream Exit The unfortunate reality is that for every business that comes on the market (for whatever reason), only 17% of them achieve a successful exit. You read that right. 83% of attempted business transitions never reach the closing table. Mastery Partners is on a mission to change that. We ELEVATE businesses to achieve maximum value and reach that dream exit.Our objectives are simple - understand where the business is today, identify opportunities for dramatic improvement, and offer solutions to enhance the business, making it more marketable and valuable. And that all starts with understanding the business owner’s definition of his or her dream exit.  Mastery has developed a 4-Step Process to help business owners achieve their dreams.STEP 1: Transition Readiness Assessment STEP 2: Roadmap for Value Acceleration STEP 3: Relentless Execution STEP 4: Decision: Now that desired results are achieved, the business is ready for the next step in the journey!CONNECT WITH MASTERY PARTNERS TO LEARN MORELinkedInWebsite© 2025 Mastery Partners, LLC.