Jimmy Lucas (Lucas Family Funeral Homes): 16 funeral homes, 110 employees & making it look easy | #36

Today’s guest is Jimmy Lucas. Jimmy is a licensed funeral director, a certified crematory operator, a licensed advance funeral planner, licensed social worker, co-owner of a quaint funeral and cremation business which consists of over 15 funeral homes, 1 online cremation business, 2 crematories. He has over 110 employees and they serve over 3100 families per year. He’s also currently on the board of CANA, past president of the Texas Funeral Directors Association, and also serves on the advisory board of the Passare.Timestamps(00:00) Intro(00:53) Welcome to Direct Cremation Podcast(02:17) How Jimmy and his family got into the funeral service(07:14) How Jimmy's background as a social worker play into who he is as a Leader(13:39) Jimmy's advice for struggling funeral directors(17:51) How Jimmy thought about starting his online cremation brand(28:43) Jimmy's NFDA experience(31:41) Jimmy is on the board for CANA this year(33:42) General thoughts on FTC(41:15) How Jimmy identifies a good business as a multiple business owner(46:18) What's next for Lucas Family Funeral Homes?(51:29) What's next for Jimmy?(53:01) What does Jimmy think deathcare will look like in 10 years?(55:56) Where to find JimmyFor Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.comLearn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com