Jimmy Nelson: The 90-Day Business Plan Every Real Estate Agent Needs

Most real estate agents earn their license but never learn how to build a business. Jimmy Nelson shares why a clear 90-day plan, measurable KPIs, and consistent coaching can help agents create sustainable growth instead of chasing arbitrary production goals.In this episode:• Why defining your personal goals is the foundation of every business plan• How breaking annual goals into 90-day action plans creates momentum• Why tracking KPIs helps agents make better business decisions• How emotional intelligence and AI work together to improve performanceAbout Our Guest:Jimmy Nelson is a real estate coach, team builder, and business development leader with more than two decades of experience developing high-performing individuals both on and off the court. After spending 20+ years as a head basketball coach, including earning Macomb County Coach of the Year honors and helping lead De La Salle Collegiate to the 2022 MHSAA Division 1 State Championship, he brought that same leadership philosophy into real estate. As a top-producing Metro Detroit listing agent, former Keller Williams productivity coach, and agent development director at eXp Realty, Jimmy has trained and mentored hundreds of real estate agents while building a reputation for developing leaders, not just salespeople.Today, Jimmy is the founder of Elite Edge Network, where he helps agents grow through emotional intelligence, accountability, leadership, and practical AI implementation. He also hosts The Elite Real Estate Podcast and serves as Business Development Director at Fieldstone Title. Grounded in faith and family, Jimmy's insights offer a practical blueprint for building lasting success in real estate and leadership.