EPISODE · Apr 29, 2026 · 9 MIN
净利暴增118%！瓜子大王洽洽王者逆袭复盘
from AI解研说
曾经靠一袋红袋瓜子称霸国民零食市场，一度深陷原料涨价、渠道下滑、行业周期低谷的洽洽食品，如今强势反转上演王者归来！一季报净利狂飙118%，一扫全年业绩阴霾，老牌零食巨头如何穿越行业寒冬？本期播客深度拆解洽洽逆袭全逻辑：革新供应链破解原料涨价困局，双线产品战略孵化第三增长曲线，深耕国内新渠道、加码海外近70国市场布局。不谈虚的，只讲老牌食企破局、周期反转、韧性增长的真实商业打法，看懂国民零食龙头如何从低谷反弹，重新跑赢消费市场。
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