Jingles - Mnemonic Devices, Improving Ad Recall and Wheaties Breakfast Cereal!?

On this episode of The Marketing Show we dive deep into the fascinating world of jingles. We take a look at the history of Jingles, even having a listen to the first jingle ever, as well as break down the psychology behind jingles to uncover why they work so well and stick in our minds for years after we first hear them. As well as the key principles of jingles, we have a phenomenal local case study from a very well known brand, Aeroplane Jelly. A business that was built on a jingle. As always, we are excited to have you along for our learning journey. If you like this episode, please leave us a 5 star rating and review!