Jinji Fraser, Raw Chocolate Maker: On Building a Business Without a Plan and Honoring Family Legacy

Jinji didn't go into this thinking she'd own a business. She arrived, looked around, and thought — how has this even happened? Thirteen years later she's still asking that question, just from a much deeper place. This conversation covers what it actually feels like to stay inside something without a plan, let it evolve, and trust that the next version of it will make sense when it gets here.Today, Piper and David sit down with Jinji Fraser — award-winning craft chocolate maker, founder of Jinji Chocolate, and collaborator with Cacao Road Media, a documentary series amplifying stories of resilience across the cacao supply chain. Jinji has spent over a decade working alongside her father and best friend, advocating for women- and family-owned cacao farms, and building a business that keeps revealing new reasons to exist.We explore what it looks like when a business finds you instead of trying to plan it to a tee.The breakfast conversation with her dad that completely changed her personal mission behind the chocolate.Where the work is going next — and why it has nothing to do with chocolate barsJinji Chocolate: https://www.jinjichocolate.comCacao Road Documentary Series: https://www.instagram.com/cacaoroadIf this one resonated, our conversation with Terra Lopez — musician, activist, and someone who's rebuilt her relationship with her own creative work from the ground up — is worth your time. And Amy Toensing's episode gets into what it looks like to keep going inside a life you've built when the conditions around it keep changing.Connect with Absolutely Sure, No Idea: Podcast Instagram: http://instagram.com/absolutelysurenoideaCo-Host David Richardson: https://www.davomakes.com/ on IG: https://www.instagram.com/davo_makes/Co-Host Piper Watson: https://www.piperwatson.com/ on IG: https://www.instagram.com/__piperwatson/Season Two Coming - Subscribe wherever you listen