Jiri Krupa (& Jesse Marks) on using fundraising to win campaigns

This is a new kind of episode! I am trialling something where I am asking other people to be the interview host, rather than me. This has many benefits, one of them being you get a break from hearing my voice. But you also get to hear from a broader range of talented advocates who know much more about a certain area than I do, giving a much richer conversation. The first guest-hosted episode is run by Jesse Marks, Program Officer at The Navigation Fund, who interviews Jiri Krupa, who runs the Growth & Impact Group.This episode focuses on how campaigning organisations can better engage their supporters, members and activists, to win more campaigns. Jesse & Jiri both discuss the power you can build via better supporter engagement, as well as the strong financial engine of regular monthly donors to support your work long-term.Chapters:(00:00:00) - Intro: more effort means more impact (00:08:17) - Pros and cons of grant funding / major donors (00:10:45) -  of Regular Donors in Campaigns(00:17:29) - Supporter-centered communication(00:21:24) - Misconceptions about fundraising(00:30:47) - How to balance fundraising and campaigning(00:34:14) - Training the trainers (00:46:03) - A concrete story of the importance of engagement (00:53:50) - The value of sharing failures(01:02:14) - Understanding the health of an audience(01:10:12) - Closing questions Links & resources from the episode:[email protected] support groupGrowth & Impact academiesThe Power of Moments, a classic airport book:https://www.goodreads.com/en/book/show/34466952-the-power-of-momentsSubstack: Thomas Coombeshttps://www.hope-based.com/ Mailing list:  Do Something. Anything. Paul de Gregorio / Rally, UK https://www.pauldegregorio.com/With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving.If you enjoy the show, please leave a rating and review us - it means a lot to us!