Jitka Pánek Jurková: Czechia’s cultural credit is really strong – we just need to be smart about it

More than two dozen Czech Centres on four continents represent a shop window for Czech culture around the world. But what more can the country do to boost its international image? And how does the network decide where to open, or close, branches? I discussed those questions, and way more, with the director of the Czech Centres, Jitka Pánek Jurková, who took up the post a year ago this month, at the organisation’s headquarters on Prague’s Wenceslas Square.