EPISODE · Jun 1, 2026 · 39 MIN
舊地圖找不到新大陸！乃興引領傳產破浪，由我開始創造新局
from BIKE TALK BIKE TALK · host 臺灣自行車輸出業同業公會
台灣自行車配件冠軍乃興企業（NUVO）迎來第四代破浪者！新任公會理事兼行銷總監Amy大膽打破傳統代工思維，要帶領55年老字號零配件廠，騎向綠色智慧轉型的新大陸。 美式行銷背景、自帶「康樂股長」特質的Amy，從組車廠基層歷練起家。面對全球永續浪潮，她把生硬的ESG轉化為熱血的企業競爭力，建置出規格媲美飛機客艙、刷上STO降溫塗料的頂級綠建築工廠，更用遊戲化轉盤和單車通勤補貼，讓員工洗個舒服的澡、開開心心上班。 從歐展上法國車友特地騎車來相認的浪漫反饋，到彰化設計展把水壺架變花瓶的破圈美學，乃興成功把製造塑造成極具溫度的品牌。Amy更借鏡日本燕三條經驗，直言台灣單車產業不能再關門自己做，一定要靠公會平台打群架，共同贏得世界的信任！ -- Hosting provided by SoundOn
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舊地圖找不到新大陸！乃興引領傳產破浪，由我開始創造新局
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