JJ Rosen on Being In The Right Market at the Right Time

JJ: "My my dad was in the music business. He did this thing called mobile recording, where he had this 18 Wheeler truck, in the back of it was a recording studio. And so he would go around the country recording, you know, all kinds of live concerts and albums. And so by the time I got to maybe, I guess, seventh grade, my summers, I was a roadie. So I did that for my summers. And that was really fun for maybe like a week or so. And then I quickly saw that oh, this is pretty hard."JJ: "To be like a techie it was all about you had to be real good at math or something. And so you had to be kind of a math nerd. And I just pictured. "Okay, I'm not that.".. But as it turned out a lot of tech is about at least I've found is more about creativity."JJ: "We've gotten deep into AI. The attitude internally we had at our company was, okay, this is both a threat and an opportunity kind of thing.""Tom: I don't think large language models are going to be with us as, like, a permanent thing. I think eventually they may turn into just like a parlor game. Sort of an amusement. It's just statistically predicting what might come next. That feels like a fatal flaw.  There's a structure problem that is fatal. "JJ: "We went years with  no formal marketing. We were working and lucky to be in a field where there's been some demand.  So just trying to do a good job and live off of referrals. Over time, as we  grew, you  want to shift from being reactive to being proactive. That's what I felt would be good to do. That's when we started investing in  marketing internally. "