JJRR 88 Creating an SEO Cohort - Post covid digital agency burnout - with Ryan Morgan

#jimjimsreinventionrevolution #theseocohort #ryanmorgan Ryan Morgan is an SEO expert and family man who's passionate about sharing his digital marketing skills with others. Listen to JJRR 88 as Ryan shares how a post covid world effected digital marketing agencies so severely that it led him to "career burnout." Discovering entrepreneurship as a remedy, Ryan is now founder of The SEO Cohort, a peer based SEO training program which is fueling his passion for teaching and supporting his family lifestyle. https://theseocohort.com/ https://swelldgtl.com/ https://answerthepublic.com/ https://www.jimjimsreinventionrevolution.com/resources 06:49s SEO - search engine optimization: constantly evolving 11:27s How search engines have changed over time – from text to multimedia / structured data 15:50s Where to start with SEO – High quality content: original, unique, valuable 17:45s Focus on high value pages 20:08s After quality content 2nd most important thing for SEO is user experience 22:25s Biggest mistake business owners make is writing from their perspective, not customers 26:27s Google autofill technique for discovering highly searched inquirys 29:01s The SEO Cohort: mentorship and peer based learning 32:46s Ryan's entrepreneurial journey  - post Covid agency burnout 39:02s Joining a new agency thinking it would be different this time 41:12s Founding his own digital marketing agency Swelldgtl.com 43:21s The importance of lifestyle design that comes with entrepreneurship 48:50s Ryan's discovery of tech early on through his father's teaching passion 55:14s The power of following your passion, how to do more of what makes you happy "The words that I would suggest are original content, unique content, valuable content…If you can do that you're already going to be ahead of the game." Enjoy the episode? Share with friends! Subscribe in Apple or Google Podcasts! https://www.jimjimsreinventionrevolution.com/resources