JLDC 0097: Kurt Mortensen Interview – Maximum Influence

Simple choices like the words we say, or the colour of your suit or logo can have a MASSIVE impact on our business. In this interview with world-renowned author and public speaker, Kurt Mortensen, we talk about the 12 laws of influence. Laws that can be instantly and easily implemented and that will have immediate and powerful positive effects on your business. Topics discussed during this podcast include; What are the 12 Laws of Influence? What kind of impact can influence have on my business? Some of the words that can increase your sales overnight And much more! You can play this session of the podcast here: Your browser does not support the audio element. Websites referenced during the podcast: MaximumInfluence.com Here's a timeline of the topics discussed during the podcast: 0:30 – Kurt Mortensen short bio 1:50 – Kurt Mortensen’s background and growing up 2:50 – How did you started focusing on persuasion and influence? 6:00 – Which books helped shape your influence philosophy and strategies? 8:00 – How our choice of ‘words’ has a massive impact 10:15 – How can we know which words we need to change? 12:20 – What is the ‘Law of Connectivity’? 14:20 – The ‘Law of Involvement’ 15:00 – An overview of the other 12 laws of influence and their importance 16:00 – The impact of the use of colours in your business 17:50 – How your influence or lack of influence can make or break a deal 18:50 – Real life business case studies of the impact of influence and persuasion strategy changes 23:40 – Kurt’s final thoughts 25:00 – Kurt Mortensen’s books and website P.S. If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast. Help them find it. Click here to rate and review the podcast in iTunes. Those people will appreciate it, and you’ll feel great about yourself.